Reflections & Highlights
Happy birthday to Lyndsey!
Yesterday was Lyndsey’s birthday and so we are giving her the day off! We are sure she will be back next week with lots of reflections to share but in the meantime we’d love to invite you to take a look back at some of the highlights from SLAM this year and the epic things we have been part of - from international women’s day to encouraging you all to ditch the diet culture BS and #weartheshorts it’s been a really awesome year despite the challenges so join us for some sweet nostalgia!
International Women’s Day 2022
We kicked off 2022 with our first campaign celebrating the incredible women who make up our community. The theme was “women in industry” and so we interviewed some of our members who have faced the challenge of navigating a male-dominated industry or had felt secluded because of their gender in the workplace. We then took them on location to take part in an epic photo shoot where we celebrated their incredible energy and showcased their inspiring stories.
Let us introduce you to Kirsty, who works in wildlife and conservation, Jillian, a lawyer, Laura, an engineer and Jen, a calligrapher and advocate for bowel cancer awareness. Find out more about these incredible women, who they are and what they do, in their interviews below!
Wear The Shorts 2022
The summer brought one of our biggest campaigns to date. Lyndsey was inspired by her own journey and the familiar story most of us have experienced of feeling as though your body has to fit an ideal in order to wear certain clothes. Determined as ever to smash the glass ceiling and show women that they are worthy, exactly as they are - despite what diet culture wants us to believe. Lyndsey brought together a group of incredible humans from all different walks of life and built an experience that celebrated and elevated these incredible women. Supported by lululemon #weartheshorts was born and it was an experience we will never forget!
Body Confidence Retreat
October 2022 saw the realisation of a career goal for Lyndsey as we launched our first ever day retreat! The theme was body confidence and we took a group of incredible women to a beautiful house in the scottish countryside to shed the layers of expectation, pressure and limiting beliefs that are forced on us by society. We laughed, we cried, we screamed, we danced and we got super cold with an epic, empowering dip in the loch!
We hope you have enjoyed this trip down memory lane and are as excited as we are for what's next to come!
Use the comments to leave us ideas on what you’d love to see or be part of with us this year!